The Wedge Strategy turns your proposal process into a $3,000 to $50,000 paid assessment. You get paid to diagnose before you prescribe. McKinsey's been doing this for decades. Now you can too.
Six steps that change how every prospect sees you before you ever get in the room.
Instead of jumping into proposal mode, you pause. You've just been handed an opportunity, not an obligation.
Position it as a diagnostic. You need to understand their business before you can prescribe a solution. Doctors don't give free diagnoses. Neither should you.
You go deeper than their original ask. You find the gaps, the risks, the opportunities they couldn't see from the inside.
You're not pitching anymore. You're diagnosing. You're the expert who already understands their business better than the other firms who sent proposals.
When someone pays for your assessment, they've already committed. You're not competing with 4 other firms. You're prescribing the next step.
The $15K assessment leads to the $200K implementation. The $5K diagnostic leads to the $50K project. Because trust was already established.
A LinkedIn connection led to a VP who had just become president of a major firm. Instead of sending a capabilities deck, Brian offered a paid assessment. $15,000 to diagnose before prescribing. The assessment revealed problems the company didn't know they had. The findings presentation became the sales pitch. The full engagement signed within 72 hours.
Six modules. Each one built from real deals, real wins, and real frameworks Brian has used for 25+ years.
What you're giving away for free and why it's destroying your margins.
Why sales is the only fix for your business, no matter what you think the problem is.
Finding the 10% of prospects who are ready to pay for your expertise right now.
Turning proposal requests into $3K-$50K paid assessments. The exact script and structure.
From paid assessment to full engagement. How the findings presentation becomes the sales pitch.
$15K Wedge to $405K project in 72 hours. Dissected step by step so you can replicate it.
"Diagnose before you prescribe. Get paid for what you know, not what you do."
THE WEDGE STRATEGY
Take the free assessment. We'll show you exactly where the Wedge fits in your sales process and how much revenue you're leaving on the table.
See Where You Stand