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FREE BOOK

The Wedge

How to Get Paid for What You're Currently Giving Away for Free.

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BRIAN CRISTIANO
THE
WEDGE
How to Get Paid for What You're Currently Giving Away for Free
THE BOLD WAY
INSIDE THE BOOK

What You'll Learn.

This isn't a 200-page theory dump. It's a practical playbook for getting paid to diagnose before you ever propose a solution.

PART ONE

The Problem With Proposals

Why the pitch-and-pray model is killing your margins, your confidence, and your close rate. And why the most successful firms never send proposals.

PART TWO

The Wedge Strategy

The exact framework for turning your expertise into a paid diagnostic. How to position yourself as the expert who diagnoses, not the vendor who proposes.

PART THREE

Building Your Assessment

Step-by-step guide to creating a paid assessment for your industry. Pricing it, structuring it, and delivering it so the next engagement sells itself.

PART FOUR

The Conversation

What to say when prospects ask you to "send a proposal." The exact language and framework for redirecting the conversation to a paid diagnostic.

PART FIVE

Scaling the Wedge

How to build a team that can run your assessment process without you. Systemizing the Wedge so it becomes a predictable revenue engine.

PART SIX

Real Case Studies

Stories from real businesses that implemented the Wedge. A $15K assessment that became $405K. An advisory firm that doubled revenue. An agency that stopped drowning.

THE SHIFT

Stop proposing. Start diagnosing.
Get paid for what you know.

WHO THIS IS FOR

This Book Is for You If...

You sell expertise, not products

You're tired of writing proposals nobody asked for

You compete against 3 or more vendors on every deal

Your sales cycle is longer than it should be

You give away strategy for free in "discovery calls"

You know you're worth more than what you're charging

You run a service business doing $500K to $10M

You're ready to stop competing and start diagnosing

Get Your Free Copy.

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“Stop giving away your best thinking for free. This book shows you how.”

THE WEDGE

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