Transform your

Business | Life | Relationships | Sales | Vision | Mindset | Strategy 

The Bold Way provides entrepreneurs & high-performers with the tools, tactics & support to grow an impactful business while experiencing a deeply fulfilling life.

Transform your

Business | Life | Relationships | Sales | Vision | Mindset | Strategy 

The Bold Way provides entrepreneurs & high-performers with the tools, tactics & support to grow an impactful business while experiencing a deeply fulfilling life.

Grow Your Business

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01

Increase Profits

Learn world-class strategies and tactics to grow revenue while increasing profits.
02

Simplify Operations

Get focused on the 20% of your business that will have the 80% impact – making it easier to manage and grow.
03

Unleash Your Vision

Ensure the vision of your business goes from in your head to the actionable steps of the people on your team.
04

Leverage AI

See the latest in AI Sales Automation that will blow your mind and scale your business beyond what you thought was possible.

Improve Your Life

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05

Align Your Life & Your Business

Stop having your business run you, and learn how to take control and align the actions of your business to create the lifestyle you want starting today.

06

Create an Unstoppable Mindset

See what it takes to truly unlock your fullest potential, weather any storm, and gain the confidence you need to build the life and business you truly want.

07

Focus on What's Important to You

Hustle harder is dead. Gain back time every single week so you can focus on what matters. Your relationships, your health, your personal life – without it taking away from your business potential.

THE BOLD WAY BUSINESS & LIFE ACCELERATOR

MAY 15-16 IN FORT LAUDERDALE

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Ready to grow your business and build the life you actually want? Join us at The Bold Way Accelerator in Fort Lauderdale, May 15-16th. We will show you a new way of running your business and life so you can have the impact you dream of while living the life you deserve. 

Over these two days in-person we will help you build a world-class strategy, build an unstoppable mindset, and you'll leave with a blueprint on how to make it happen – along with a network of likeminded entrepreneurs and high-performers.

What Our Clients Say

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Before this, I was drowning. I was working 80-hour weeks, barely seeing my son, and constantly stressed out. I knew something had to change, but I didn’t know how. Bold didn’t just fix my business—it gave me my life back. Now, I wake up energized, spend real time with my kid, and my business is growing faster than ever.

The skill you need to become a real professional.


JAY


We wake up every single day feeling connected to our purpose and our vision. Being able to work as partners in life and business is a true gift. When you can lead with vision, and gratitude, and communicate properly in your relationship magic can happen – it has for us.  When you’re not clear you can feel cluttered or overwhelmed, and I don’t feel that way anymore


Michelle & Chris


I’m less stressed. My business is growing. We have processes in place. And best of all, I’m spending more time with my family. I’m stoked on BOLD.


 Chris


These testimonials are based on work from Brian Cristiano’s 20+ years of experience in business strategy, coaching, and consulting across multiple ventures.

ASSESS YOUR LIFE & BUSINESS

See exactly which areas are holding you back from reaching your potential

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Gain deep insights into your leadership style, how you manage challenges, and your default mindset. We'll show you the 7 areas that have the biggest impact on your growth and fulfillment and show how you rank up. You'll be able to understand what's really holding you back and where your strengths are so you can grow immediately.

Services to Help You Grow The Bold Way

Why do it all on your own? We have decades of experince helping Fortune 500s and small business owners. We have refind our processes and made our services fit seamlessly into your business so you can spend more time on what matters most to you – all while growing your business.

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1:1 Coaching & Advisory

We'll dig deep into your business and life to understand exactly what is working and what is not. Then we'll put together a custom strategy and roadmap and give you real-time guidance on how to get there. Some call us the CEOs behind the CEOs.

Virtual Training & Courses

Want world-class strategies and tools to scale your business? Want improve your leadership skills? Increase sales? Gain access to a community of likeminded entrepreneurs and high-performers? Our virtual training programs and courses will accelerate your ability to achieve what's possible for you in life & business.

In-Person Accelerator Workshops

Spend 2-3 days doing a deep dive into your business and life to develop strategies and execution plans where you can refine your goals and optimize how to get there. Our workshops are months worth of training compacted into an extremely hands on program designed to get you results. Walk away with a done list instead of a to-do list. 

AI Lead Gen & Sales Automation

Unlock the power of intelligent automation with our cutting-edge technology. Our algorithms will analyze vast amounts of data, identify patterns, and find the right prospects for your business. Our AI will reach out to them over Email, LinkedIn and Phone Calls faster, more efficient, and with better results than any human.

Sales Process Optimization

We'll dive deep into your current sales process, offers and positioning to create a plan that maximizes your revenue, profits and potential. If you have an existing sales team we'll train and coach them so you can grow at the pace you know is possible.

Custom P&L + Financial Analysis

We'll review how you are managing your finances, how you are tracking your expenses, and build you a custom P&L and tracking solution that your CPA simply can not do. So you can focus on what matters and stay out of the weeds of your business.

Executive Dashboard Creation

Wouldn't it be great if you could log in and see where the most critical parts of your business are in real time? Now you can. We'll create a custom dashboard and reporting solution that will allow you to operate easier and faster than ever before.

CRM Implementation

Need a better way to track your business, your projects, and your team? We can determine the best, most cost effective CRM solution for your business and implement it for you.

HR Hiring Process

Most hiring processes are either extremely expensive, time consuming, or ineffective. We have a proprietary method where we can help you attract, find and hire top-tier talent and save you hundreds of hours doing it. 

The Bold Way Team

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Success isn’t just about business growth—it’s about aligning your life and work for lasting fulfillment. At The Bold Way, our team of experts in strategy, sales, leadership, and transformation helps entrepreneurs break through limitations, scale with purpose, and create a life that truly works for them.

We’ve lived the journey of reinvention, resilience, and bold action. Now, we’re here to guide you through yours.

Brian Cristiano

Brian Cristiano is a business strategist, entrepreneur, and founder of The Bold Way — a movement and methodology for high-performers who want to grow impactful businesses and live extraordinary lives.

Over the past two decades, Brian has built multiple companies from the ground up, including a fast-growing ad agency that worked with global brands and iconic names. As a top strategist and advisor to Fortune 500s, high-growth startups, and world-famous celebrities, Brian has helped transform brands like PepsiCo, UFC Gym, Orangetheory Fitness, Jennifer Lopez, Alex Rodriguez, DirecTV, Gillette, and the New York Mets. His expertise has been featured in Forbes, Wall Street Journal, Entrepreneur, Fortune, AdWeek, and more.

But after years of building high-performing businesses, Brian realized something deeper: business and life aren’t separate — they’re the same thing. The more success he created, the more he saw how easy it was to sacrifice health, relationships, and personal fulfillment in the process. That’s what led to his next chapter.

In 2025, Brian launched The Bold Way — not just a company, but a new approach to business and life. It’s a framework for entrepreneurs and high-performers to grow companies they’re proud of without burning out or losing themselves along the way. Through coaching, content, and a growing community, The Bold Way equips people with the tools, tactics, and mindset to succeed on every level — financially, emotionally, and spiritually.

Brian’s mission now is to help leaders unlock their full potential while living with purpose, alignment, and bold authenticity. Because true success isn’t just what you build — it’s how you live.

Alexis Michelle

Alexis Michelle is a seasoned sales and operations leader with a strong track record of driving revenue growth, building high-performing teams, and aligning strategy with execution. With experience spanning both corporate enterprises and entrepreneurial ventures, she blends business acumen with a people-first approach to create sustainable success.


She spent the majority of her career at Bloomberg LP, where she led strategic B2B sales initiatives across a diverse book of enterprise clients. During her tenure, she consistently exceeded performance targets, closed high-value SaaS deals, and played a key role in shaping client engagement and product development strategies.


In addition to her corporate experience, Alexis has built and scaled small businesses, developed performance-based sales programs, and optimized operations for growth. Her ability to bring structure, clarity, and momentum to fast-paced environments makes her a trusted partner in transformation.


What truly sets Alexis apart is her belief that lasting success comes from alignment—between vision, mindset, relationships, and strategy. Through coaching and workshops, she helps individuals break through barriers, create intentional growth, and build businesses and lives that feel as good as they look on paper.

Alex Garcia

Alex Garcia is an executive coach and strategist at The BOLD Way, where he focuses on helping business owners and high-achievers optimize their leadership, sales strategies, and mindset for long-term growth and success. With nearly a decade of experience under the mentorship of Brian Cristiano, Alex honed his expertise in identifying and seizing opportunities with Fortune 500 companies, consistently driving high-value business development initiatives.


Throughout his career, Alex has worked with organizations of various sizes, specializing in scaling operations, enhancing leadership structures, and cultivating a resilient, growth-focused mindset. His collaborative approach has contributed to significant transformations in multiple 7- and 8-figure businesses, allowing them to exceed their sales targets, streamline operations, and develop strong, sustainable leadership pipelines.

Alex is passionate about personal and professional growth, which aligns with the values he emphasizes at The BOLD Way. His dedication to fostering meaningful connections and creating actionable strategies for his clients is central to his coaching philosophy.

When he's not coaching or strategizing, Alex makes time to prioritize his relationships and hobbies. He enjoys quality time with his wife, close friends, and his community. A lifelong baseball enthusiast, Alex plays regularly in a men’s baseball league that he co-founded in the charming beach town of Destin, FL. The team has become a tight-knit part of the local community, offering Alex a way to stay active, competitive, and connected outside of his work.

Ready to Transform your

Business | Life | Relationships | Sales | Vision | Mindset | Strategy